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Andreas: From Tech to Food Marketing and AI Innovations for Businesses

Avatar of AndreasAndreas
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Andreas here, background in tech (Cicso/Sony/Canon) in the early 2000's then switched to food, built and exited a successful food marketing agency. Now founded 6 Seeds, we use data and AI to help mid-sized CPG companies compete with the biggest brands on the planet. Also a co-founder in GoCPG, AI powered mentor for F&B entrepreneurs, advisor on several other orgs, Visiting Lecturer in AI for Ivey School of Business at Western University, writing my first book. I use TT to get ideas out of my head and into my workflow, whatever that may be at the time.

3 comments

  • Avatar of Matt Mireles
    Matt Mireles
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    Awesome, great to have you here! Sounds like a fascinating business. I'm curious how you're applying AI with these CPG companies - is it focused on ad copy generation or something similar?

  • Avatar of Andreas
    Andreas
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    Sorry Matt Mireles, only just saw this. We use AI to wrangle one trillion and counting global data points about food that are flying in from retailers, food service operators, from people’s homes etc. We then use an AI layer to make this data useful for our clients and extract the insights. So for example, we can find out what the flavour preferences are for a 35 year old low income man living in LA vs a 60 year old woman high income living in Miami - except, we can do this globally. We then use the resulting insight to help our clients develop food products that people want to buy and marketing strategies that people want to connect with.

    :jeb_spinning:1
  • Avatar of Andreas
    Andreas
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    goCPG takes custom data and uses it to train a virtual trainer for food entrepreneurs, focusing on system competency.